Why Mobile-First Design Matters for B2B

Core Web Vitals — specifically Largest Contentful Paint and Cumulative Layout Shift — aren't just a Google ranking factor anymore, they're a proxy for whether your site feels trustworthy to a B2B buyer doing due diligence on their phone between meetings.

A slow LCP on a service page reads as "this company hasn't invested in their own operations" — a bad signal to send a prospective client who's evaluating exactly that. Optimizing hero images and deferring non-critical scripts closes most of the gap.

Accessibility and SEO overlap more than most teams realize: proper heading hierarchy, alt text, and semantic markup help screen readers and search crawlers in exactly the same way. Building accessibly from the start is rarely more expensive than retrofitting it later, and it pays off in both audiences.